4 thoughts on “TTB’s Appellation System Dysfunctional, Outdated – Designed for Insiders

  1. Hi Lewis, you’re right, the AVA system is outdated and dysfunctional. It reminds me of this country’s fiscal oversight system — maybe it worked fine 70 years ago but obviously not today! Instead of trying to fix it, let’s just scrap the whole thing and emphasize to consumers that origin is NOT important. What’s in the bottle is what counts.

  2. admin says:

    Steve: I do agree with you.

    Obsessive appellation chasing makes no sense.

    It does, however, provide a crutch for the novice and, as such, should at least be accurate.

  3. Morton Leslie says:

    Many thanks for your time and effort making those documents available. I haven’t, but will read them. I don’t agree with Steve about scrapping the system. When I see a Merlot is from Spring Mountain, or a Zin from Amador or a Pinot from Sonoma Coast it gives me a bit more information that I had before about what I might expect in the bottle. Nothing on the label will ever tell me how the wine actually will taste.

    My experience with the AVA system is that you decide what you want it to be, then you gather (sometimes create) evidence to support what you want. I’m sure Gallo did this, but I also fully expect that a close examination of the documents originally supporting the AVA, with boundaries as it now exists, are equally “impenetrable mumblings.”

  4. […] Wine Industry Insight noted on December 16, the TTB’s current method of describing a proposed boundary is confusing, counter-intuitive […]

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