2008 Crush: Merlot, Cabernet Sauvignon Crash; Chardonnay Off Slightly. Other Surprising Gains and Losses February 10, 2009 UPDATE: Merlot drop added, 4:23 p.m. Tuesday. The 2008 California Crush Report shows some surprisingSubscribe or log in to read the rest of this content.
Via email, Marina and Greg Keezer wrote:
Although some Cab growers decided to graft over last year the biggest culprit to the decline was the April frost. I lost over 90% of my crop last year (18-20 tons average, in 2008 I harvested only 1200 pounds total for 6 planted acres).
Gremark Vineyards, Paso Robles
Via email, Bill Cooper, Cooper-Garrod Estate Vineyards,
I think that also looking at price change and total revenue (such as can be calculated from the numbers: average price times total tons) tells a different story: if you sold Cab Sauvignon or Carignane you should be pleased, while Tempranillo price dropped 20% (supply and demand?) Same trend in whites where decreased crush had increased $/ton.
<Bill attached his edits to the Excel spreadsheet>