Nielsen: Trading Down Shows Legs, Imports & $20+ Bottles Suck

December 14, 2009

Trading down continued to hammer U.S. wine sales in November, with imports and the over-$20-per-bottle segments leading the decline. Domestic wines managed small to moderate gains according to The Nielsen Company. Overall wine sales varied inconsistently with the time period being examined. OVERALL SALES: U.S. UP, IMPORTS DOWN Nielsen scanner data showed that, for the
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