Wine Group CEO Details Insight & Strategy On Millennials & Generational Marketing

February 2, 2011

Everybody in today’s wine industry talks Millennials, but few companies have positioned themselves better to capitalize¬† on this 75-million-strong demographic than The Wine Group (TWG). What’s more, Wine Group CEO David Kent indicates that his company may have the industry’s firmest grip — not just on Millennials — but on generational marketing as a whole.
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