The Buena Vista Move: Pollyanna PR Spin Hides Ascentia’s Struggle To Survive

March 8, 2011

The cheery PR spin about Buena Vista’s exit from its Carneros winery and vineyards hides a darker reality that its parent company, Ascentia Wine Estates, is struggling to stay alive. This, after three years of management fumbles and more than a year’s worth of unsuccessful attempts to sell Buena Vista and one more of the
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